Becoming with Bex.

Becoming with Bex is a small, cheerful, yoga and dance company based in Edinburgh. Built on the founder Bex’s passion for yoga/dance, she created her brand on the idea of spreading her enthusiasm for personal growth, self-empowerment, and strength. Aiming to make people more confident in themselves, help with stress, and improve mindfulness. This is where the word ‘Becoming’ comes from- the concept of growing and evolving. Classes are flowing, happy, and energetic as well as relaxing, calm, and tranquil.

The new design is an expressive, fluid, bold, biomorphic logo, representing a butterfly- the symbol of transformation and calmness.
The ambigram logo also incorporates the letter ‘B’ into the design. A round, structured serif typeface was chosen to compliment the logo and a soft orange colour was used to emphasise the inviting, warm, energetic vibe of the classes.